The Genius of Play

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Did you know? The American Academy of Pediatrics recommends that children spend at least 60 minutes daily of open-ended play.

Children learn as they play. Most importantly, in play, children learn how to learn. In the early 1900s,when physician Maria Montessori developed a curriculum which enabled children to explore their curiosity independently in an environment oriented to children it was a radical idea. In the century since, numerous schools, physicians, psychologists and child development programs have followed her example in recognizing the importance of play in a child's education. 

The idea that access to quality toys is central to developing creative, compassionate, critically-thinking people is the driving force behind Villa Villekulla. We are here to fill a need in our community for high quality classic and educational toys.  An article in the New York Times explores the idea that children without access to independent toy stores and their thoughtfully selected mix of toys are often relegated to large chain stores where a focus on the quality and importance of play takes a backseat to corporate interests and movie tie-ins. Children without a neighborhood toy store often miss out on the true benefits of play time.  


The Genius of Play was released to provide families with the information and inspiration they need to make play to their children's' lives. On the website parents can find facts, tips and expert advice on how toys and play can help kids build confidence, creativity, critical thinking and other skills that will serve them throughout their lives. Plus, you can get ideas on how to keep playtime fun and fresh! Visit The Genius of Play and take the pledge to play for at least an hour a day!

At Villa Villekulla, we create an environment that inspires curiosity and learning for families of varying means, have knowledgeable staff to educate and guide families in finding the perfect toys to support their children's growth.